THIS IS UYC

UYC is here to challenge the standard for streetwear. We are rooted and produced in South America, making waves that extend to the North.

VISION

Our vision is to open stores across Canada, build our own manufacturing facilities in Ecuador, and be a force for change in fashion. Sustainability isn’t a trend for us, it’s the only way forward. We’re betting on a future where both the environment and the people making our clothes are valued. By investing in workshops and scholarships, we’re not just designing clothes; we’re building a stronger fashion industry in South America from within.

MISSION

Our mission is simple: create the best quality clothing using sustainable materials and ethical processes. No shortcuts, no compromises. We want to bring Andean indigenous textiles to the forefront of streetwear, where they get the recognition they deserve. We want the world to embrace and support our brand, and Latin Americans to feel seen, represented, proud, and united.

UYC was born out of frustration. A refusal to conform to the norm. A bet on the idea that if we want things to change, we have to be the ones to make it happen. UYC is for those who know who they are, but feel like something is holding them back. We see you. We push forward, even when the world tells us to stay in line.

"I won’t lie, I didn’t always know where I was headed... but I got tired of waiting and decided to build something meaningful. My purpose is to challenge a broken system by doing what’s right. If I can look back and see people standing with me, moving forward together, then I know UYC has done its job.

This brand is my way of disrupting the shady side of fashion, reclaiming South America's cultural richness, and bringing people together to fight for something bigger than just clothes. This is UYC. We want you to be a part of it."

OUR TEAM